Social Media Strategy
Led international content strategy and visual storytelling for Sobokuya Inc.’s design & construction brand, boosting visibility across global markets and sharing knowledge of traditional Japanese wood construction and architecture. Grew total followers to over 8,200 across all brand accounts, including a 3,600% increase (100 → 3,600) on the main Instagram account.
Grew Instagram following by 3,600%
Promoted exhibitions and events through ongoing social media content
Produced video‑driven content that boosted engagement on key channels
Global Media Features & Awards
Developed and submitted brand stories and project write‑ups to leading international design media. In collaboration with the Sobokuya team, multiple architectural projects were featured on ArchDaily and Designboom, and three projects were nominated for ArchDaily’s Building of the Year 2025.
Secured features in ArchDaily and Designboom
3 projects nominated for “Building of the Year 2025”
Expanded global brand recognition beyond Japan
International Exhibitions
Coordinated content, presentations, and booth promotions for both global and domestic design fairs. Created fliers, brochures, and video materials for distribution and display. Translated and adapted company pamphlets into English for international audiences.
Supported 8+ exhibitions (Wood Collection 2023, Japan ReWOOD 2023, Tokyo Gift Show, Big 5 Dubai, etc.)
Produced multilingual materials and on‑site support
Strengthened partner and client engagement at events
